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RE: Call for proposals: An article about Impossible Foods retail launch and the future of food

in #ftin5 years ago (edited)

Hi @lanzjoseg

Yes, food is undoubtedly one of the most important topics. I can see how it may seem eerily distasteful (no pun intended) to grow meat in a lab. Yet, as I pointed out in my response above, I think it's a matter of perception. My guess is, we'll get used to it a few years down the road when it hits the mainstream and we won't even think about it while ordering lab-grown Big Mac in the drive-through in our driverless commute.

Novelty wears off and new and more creepy things come out every day. Time to get used to being creeped out on a regular basis and accept it as the new norm.

Having said that, I'm probably not going to taste this meat anytime soon but it's an important and interesting discussion for sure.

Please let me know if you talk to any students about it. Would be nice to keep track of reactions/sentiment and write about.

Thanks ;)

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