Vegan Food Maker Challenges Labeling Laws in Mississippi

in freedom •  last month 

Mississippi has taken to outlawing the use of "meat terms" for any plant-based food items and now some food makers are challenging those rules in a federal lawsuit, arguing that the restrictions violate their free speech rights.

Plant-based food producers want to be able to use terms like meatless meatballs or vegan bacon but under the restrictions they are prevented from using those terms.

Under the current rules, it is clear that plant-based food items, or even insect-based food items, are not allowed to be labeled as a meat food product.

The restrictions are obviously going to cause plenty of difficulty for those trying to introduce plant-based alternatives into the market. We shouldn't be sending people to jail over what they prefer to call a "burger". These restrictions can also cause confusion for the consumer, and they do infringe upon the rights of individuals to call their product whatever they want.

Other lawsuits have also been launched against food labeling restrictions in places like Missouri.

With the growing prevalence of lab-grown meat and plant based alternatives etc, the conflict continues surrounding the freedom of how companies can label their products.

If you want to be sure of what you are eating, leaving it up to a label alone might not be your best bet and you can always turn to the internet to research the companies that you are buying from to find out more about the products. Or, you can go down to your local farmers market etc and speak to those growers directly.

The Plant Based Foods Association has argued in the current lawsuit that no consumer would reasonably mistake meatless steaks for real meat, or vegan jerky for real beef jerky etc. The lawsuit argues that the terms help to increase consumer understanding of the product, such as how they might eat or prepare the item. Whether it's banning almond milk companies from referring to their products as "milk" or banning plant-based food companies from creating "veggie hot dogs," it's clear that the state isn't helping to make things easier for the individual in any circumstance.


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First off english, having borrowed from several languages, has strange meat words.

In most other languages meat (animal) and meat (cut up animal) are the same word.

In english we have

  • cow & beef
  • pig & pork
  • chicken & chicken (... hey wait a minute)

So, the alternative producers want to label their products with the terms of what they are an alternate to. Competing head on, or on the same shelf.
And the "real" commodity producers do not want that kind of competition and word dilution.

I know that Vegans are very confrontational and want to take over and destroy those filthy meat eaters. And so, they want to compete head to head, and destroy the words of meaning.

However, Vegans could make up all new words and basically own them. Be in in-group lingo. This would be very good for Vegans... except for their hatred of meat eaters.