Great point leksimus, I have witnessed first hand how the general public (in the US anyway) is completely disconnected from their food. Most folks don't have any idea that their hamburger, steak or pork chop came from a living animal. The consumer hears buzzwords like "organic" "heirloom breed" or "gluten free" and really just want to be part of the movement, but not really what all those words mean.
It's a tough sell to try and out talk Oprah or Dr. Oz!