Whisk[e]y Talk: Blended Whisk[e]y

Yes, the great divide, according to some, between the real whisk[e]y lovers and the briefly infatuated pretenders. I think it can't be said that there's a subject that splits the community such as that of blends. It is still as casually and hotly debated among lovers of the spirit. Purists will swear it's a heresy, maybe, of the highest order that degrades standards and the whiskey itself (even though that cross should be reserved for any who would cheat buyers with counterfeits).

Of course this not necessarily true. There are whisk[e]y blends that subjectively might surpass the a single malt or a traditional pot still, for example and the opposite is true. One thing that whisk[e]y drinkers should agree on is, apart from tradition and standards, taste is ultimately subject to the palate of the give dram-ier (don't bother looking the word, it's completely made-up)

What is a Blended Whisk[e]y

Blended whisk[e]y is a finished and bottled product of a number of different distilleries, mixed to produce a blended drink that sometimes includes additives such as food flavouring and colourants. They are generally mixed from high quality single malts and grains whiskies to produce cheaper products, though high premium blends can be found, typically Malt blends. Because blended whiskies are primarily used for cocktails and other mixed drink, they out sell the other more premium whiskies, making them the largest part of the economy. Over 90% of Irish, Scottish and Japanese whisk[e]y exports are mainly blended whiskies.

Johnnie Whisky is one of the most popular brands of blended whisky with a range of drinks ranging from the inexpensive to some high ends.

The master blender, who is responsible for the composition of the blend, often chooses from a selection of profiles to produce a blend that typically contains about twenty different whiskies.

Most of the better known whiskies in the world are blends outsourced from individual distillers and is such a huge part of the whiskey market that the greater productive powers of the distillers go into providing the ingredients for blends.

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Sources

Images:

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References:

• The Scotch Whisky Regulations 2009
• Standards of Identifying Distilled Spirits...Title 27 Code of Federal Regulations, Pt. 5.22" (PDF)
  

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Related:

• Whisk[e]y Talk: Blended Malt and Blended Grain Whisk[e]y
• Whisk[e]y Talk: Single Malt v Single Grain Whisk[e]y
• Whisk(e)ys Of South Africa...They Exist
• The Best of Whisk[e]y: Pure American Ember
• The Best of Whisk[e]ys: Taste Of The Scots
• The Best of Whisk[e]ys: The Irish Spirit

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