RE: Feminism has been tainted, and so it has lost most of its power.
Couldn't have said it better myself! Thank you!
The core value of feminism is of course gender equality. And if you believe in gender equality but you don't wish to identify with the word then it's due to misinformation or misinterpretation. Feminism is incredibly complex and contradictory which I believe is what causes people to reject it. There will always be something within feminism that you firmly disagree with.
Feminism is as much for men as it is for women. In fact, I would go as far to say that when it comes to parenthood, it is fathers who are oppressed. It is in men's interest to be feminist if they are ever to fight against the pre-conception that mothers are more nurturing by nature. If they wish to be able to change their own babies nappy in a restroom like mothers can, then it is actually in mens interest to study feminism so that they can coherently bring up these issues of gender inequality.