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RE: Facebook takes your money and you take your chances.
I have a fan page on Facebook of over 20K people but Facebook did not take money from me. I did not put money into my Facebook. I have no money there. I do not have a bank. I do not have a credit card. Facebook did not take my money.
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How did Facebook take your money?
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You can pay to promote but that is a premium service.
You can promote Ads on Facebook based on reach, like, link, and other, and they charge you based on the results, and they create the results, that's the problem. But yes, you can promote your Fan Page audience without paying your money and taking your chances, my fault, shame on me, thanks.