I personally wish they could come up with something innovative. It would've been cool is Steemit Inc. got recognition for creating a means of generating revenue (i.e. upvotes and what not) without using ads like almost every other site but I guess not. It just seems a little disappointing if they showcase all this new blockchain technology yet still need to go through the traditional route of earning money.

Hopefully, something innovative with how they will shows ads on their site will prove me wrong and we can all be amazed by their ingenuity.