But what is there to market right now? For me the total package was a thing to market. SMT's with a turnkey blockchain. But those SMT's are now delayed as far as I understood it. I heard simple tokens being mentioned. That could be a short term solution to implement and market. Turnkey blockchain that is fast + own token.

Right now, I can only see Steem Monsters market their product once they have tournaments in place. It's a complete game that works with ownership of cards and a marketplace.

And the reason they can market this product is because they sell a product (cards). Non of the other apps have a product they can sell. It are mostly tools to create content, relying on the reward pool or delegation that's now worth a lot less.