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RE: You do not "choose" your beliefs. You are (EITHER) CONVINCED (OR) UNCONVINCED.
Consumers may say they are convinced that sugary treats are bad. But most consumers are not convinced they must STOP eating sugary treats.
Simply being convinced that something is "bad" is not the same as being convinced to stop.
True, but they still may say it. So, our understanding of being convinced is skewed at times. Plus, we do in fact rebel against what we know is right at times.
We sometimes test the limits of our conviction.
Agreed.