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Consumers may say they are convinced that sugary treats are bad. But most consumers are not convinced they must STOP eating sugary treats.

Simply being convinced that something is "bad" is not the same as being convinced to stop.

True, but they still may say it. So, our understanding of being convinced is skewed at times. Plus, we do in fact rebel against what we know is right at times.

We sometimes test the limits of our conviction.

Do you believe advertising can CONVINCE people to buy specific products?

Do you believe that advertising generates sales?

Advertisements generally works on a sub-convincing level.

People can be convinced by intuition or by emotion or by logic.

Often subconscious conviction is stronger than conscious conviction.

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