One of the big problems in adding users, and building user base in crypto markets is that every week there are new cryptocurrencies, coins, etc...

This makes the market itself a barrier to entry, except for those who have wealth to spare. The thing is, most of these coins DO NOT have any methods to protect against pump and dump tactics...

So, the issue is far less an in building new systems, but now working with existing platforms to add to the security and minimize potential for manipulation.

I agree, there needs to be a single shining example to set the standard, but for so long as the masses of people remain on facebook and twitter, there's no motivation to seek out new platforms...