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RE: Private Messaging on Steem and eSteem...
It's not about the encryption. WhatsApp has good encryption. However, users don't ask for a chat app. They have many. They ask for built-in chat app. That would be the main difference for many users.
The extra is that nobody could cancel, delete your account or messages, and the blockchain has no TOS like WhatsApp has.
If you spell out the protocol, nobody can complain. It should be built-in as should voip; imagine the volume upside!
Built in VoIP would be something indeed...