Hey @good-karma!

Gamification is one of those things that when done right, is an amazing value-add to any business/initiative. When done wrong, gamification can fall flat and be a complete miss.

The attention should really be focused on what creates the most FOMO (Fear of Missing Out) to the user. For example, in the airline industry with frequent flier miles, when you hit the next level,4 you gain additional incentives that that others in lower status do not. They make the rewards good enough that you want to hit the next level, but not exclusive enough that individuals that are not at that status are completely exclusive. It's one of those, it's awesome to be a part of the club, but your life isn't over if you aren't. Starbucks has a similar gamification structure as well.

The model of making it more of a club than it is a specific reward has always been more enticing to me, personally. Usually when you earn that reward, it's satisfying for the moment, then there's nothing else to do after...the goal is to keep the user engaged for the long term.

Anyway, I hope this helps...good luck in the process!!!

-Kevin