i agree, it's like the internet and tv - most people come home from work, fall into the chair, grab the remote and watch perfect, no frame drop television. unlike the internet which has buffering/latency and the portal/interface is websites not easy 1 button channels - it's changing rapidly thou, people are now watching more internet content and tv stations are desperately packaging their stuffs into the digital companies. i think your right for the mainstream it's got to be on parr with what exists. in the meantime, for the digital savvy, it's a field day to get onboard! :)