How I grew Way.com to a $10M run-rate in 2 years.
We threw a lot of sh** against the wall. Maybe too much. I found what stuck.
I found the most profitable potential from what stuck by analyzing the profits from vertical that stuck.
For this specific vertical I analyzed: why it stuck, how we marketed it, talked to users to see what they liked and disliked and got a firm understanding of the vertical.
From here I created a plan for how to expand this vertical from the 1 market it was in, to 50 markets across the U.S. We did this in year 1.
I then analyzed year 1 and saw how we could increase sales enough to hit a $10M run rate. This was done by hiring a marketing expert that could increase our marketing efforts.
I know it sounds easy, but this is truly it. Finding something people need, making sure it makes money, perfecting it, and then offering it at scale.
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