Porsche will spend 6,000 million euros for increase its presence in electric car industry
The brand, which has taken it seriously to become a benchmark in the electric car industry. As a goal, it is expected that half of its car fleet will be electric by 2023 and "Mission E" will be chosen to compete with the rest of the brands and differentiate itself in the competitive segment of non-polluting vehicles.
The objective, in the words of Oliver Blume (German manager of Porsche) would be to double its economic investment at medium term. Many people did not understand why, a luxury brand decided to invest there but reality is ahead of them and Porsche has understood it perfectly, must adapt to the times and live in the present, not being eclipsed by its competitors
At the moment the brand is almost a newcomer to this segment of business, Porsche has a few years left to approach its closest competitor: Tesla, being today the benchmark in the electric-car industry. Right now his greatest strengths would be his economic power and his long experience and his renown in the motor industry.
The model will go on sale in come out in 2019 with different variants to be able to satisfy the maximum of its customers.
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