What A Ride! Awarding the Winners of "60 Seconds of Steem" & Reporting My Experiences

in dtube •  3 months ago  (edited)

The easiest way to solve a problem is to pick an easy one. - Franklin P. Jones

I honestly thought that it'd be easy-peasy to organize a crowdsourced marketing contest on Steem.

Sometimes I can be so naïve :-)

This week has been extraordinarily challenging. The closer the D-day came, the more concerns began to arise among the participants and their supporters.

Interestingly, many of the issues being voiced applied to the ecosystem and the Steem algorithm in general and not specifically to the contest itself.

We're going in circles, but apparently these are still the most critical concerns of the community when it comes to decision-making on-chain:

  • Possible manipulation through bid bots.
  • Unfair decision making through inequality of influence (stake).

Now these are surely no issues one can solve during a marketing contest, which is why I found it extremely hard to manage the situation at times.

I'm pretty sure I've made some unpopular decisions en route and some weren't happy with them, but as @spectrumecons perfectly commented:

Fairness is a perception thing. Not everybody sees things the same way. All we can do is try the best we can.

I swear I tried to do my best all the time.

Now let's finally see who're the lucky winners!

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Follow your dream.

That's the advice the winning ad starts with.

A great story with a powerful message - personal, approachable, motivational and inspiring. Just: steemy.

Yes, we like that energetic, curly girl who invites us to join her network!

Congratulations on winning the contest 60 Seconds of Steem, @travellit!

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To watch the winning ad on DTube please click HERE.

Humor is mankind's greatest blessing. - Mark Twain

It's furthermore an incredible marketing weapon as the second winner of our contest proves.

Unique and sophisticated storytelling - cool, cheeky, pointed and highly professional. A little Steem movie packed in 60 seconds.

Yes, we loved your tour around Steem city and of course the little sidekick against Facebook!

Congratulations on the second place at 60 Seconds of Steem, @ashtv!

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To watch the winning ad on DTube please click HERE.

Do you know what Steem is?

Don't we all wish that - in a near future - most people in the world would affirm that question?

Our third winner hit the nail when assembling a group of friends and providing them with a small Steem lesson. Authentic, approachable and true to life. A scene that will hopefully be repeated a million times all over the world.

Yes, you sent a thousand messages (or more) to discord users asking them to support you with their upvote on your entry, and some were pretty annoyed - but your insatiable desire to win is rewarded now! :-)

Congratulations on the third place at 60 Seconds of Steem, @pranto!

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To watch the winning ad on DTube please click HERE.

Hey, you wanna get on Steem?

Do I have a chance to deny? Not really.

Our fourth winner doesn't leave that decision to chance. Futuristic, dynamic, refreshing and in style. An insight into a modern vlogger's world.

Yes, we loved that blue lipstick and how you played it to the gallery!

Congratulations on the fourth place at 60 Seconds of Steem, @waybeyondpadthai!

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To watch the winning ad on DTube please click HERE.

Steem is...

...many things to many people, and our fifth winner perfectly underlined that.

An incredibly informative tutorial ad, suitable for any Steem target group - or as @done perfectly commented:

Do you create commercials for a living? If not, you may want to start.

Congratulations on the fifth place at 60 Seconds of Steem, @midlet!

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To watch the winning ad on DTube please click HERE.


On a side note:

Unfortunately, the entry from @steemersayu907 wasn't eligible for the prize pool as it uses copyrighted music. That was against the contest rules, since the idea is to use the winning art work off-chain - which directly leads me to my next point.


Now what's next?

First of all, I'd kindly ask our five winners to set up a celebration post since @oracle-d, @theycallmedan and @utopian-io have promised to provide them with some extra rewards.

Celebrate yourself, give us some insights on the making-of, tell us why you scripted the video the way you did, etc. And please share the link to the celeb post with me then, so that I can poke our sponsors and assure you'll get the recognition you deserve :-)

Furthermore, the cash prizes will be transfered on the weekend as follows:

@travellit: 511.111 Steem + 250 SBD
@ashtv: 411.111 Steem + 150 SBD
@pranto: 211.111 SBD

Again thanks a lot to our generous sponsors @dtube, @good-karma's eSteem, @nextgencrypto alias Bernie Sanders, Head of Steemfest @roelandp, @theycallmedan and @utopian-io for making this possible! You rock 💙

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Save the date: 20th of February - Let's get those winning ads VIRAL!

The campaign goal is to promote Steem to the world, and now that we have some amazing promotion material, we can get the party started.

The whole Steem community is kindly invited to share @travellit's video ad (and any other favorite entry) in all of their social media networks: Twitter, Facebook, Instagram, etc.

I'll set up another post on the 19th of February as a little reminder where I will provide you once more with the links and files to share. Stay tuned!

@travellit if you read this: it'd be amazing if you could upload your video to Youtube in case you haven't done it so far - then people can also use the embed code from there. Also a download link to the video file would be amazing, so that we can also share it on Instagram. Maybe you can include the data in your celeb post (see above) :-)

A big thank you to everybody who's been participating in the contest - both creators and curators! - and those who've spread the word in their communities on and off-chain. I've honestly been blown away by the response and interaction. That to me is true decentralized community effort. Love it!

Let's keep building things on Steem :-)

Happy weekend,
Marley -

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This blog was created in July 2016, aiming to provide thought-provoking content for open-minded people who go on adventure, step out of comfort zones and embrace the new.
Thanks for being part of the journey!

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PS: All my blog posts are created and submitted via eSteem Surfer - my favorite Steem desktop client that was developed by @good-karma's @esteemapp team. Check out their account for more information.

Original content. Cover found on pixabay.com, quote found on quotefancy.com.

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What an awesome news to wake up to!! ❤️ Oke oke actually we were sleeping very little as we were struggling uploading the vid on youtube! Hahh, internet in the Philippines.. 😬🙈 BUT ITS UP!

I think I’ve started sharing @ashtv ‘s vid before time and spreading it on twitter! Heheh couldnt wait!! 🙈

A HUGE THANK YOU TO ALL OUR FRIENDS FROM ALL ACROSS THE WORLD.. (literally Venezuela, Mexico, US, Spain, Netherlands, Malaysia, Korea and more) we love you all! ❤️🤩 Its amazing how supportive you guys are! Its like.. if everyone had such an encouraging and supportive community as the one here on steem... damn everyone would be so pumpet to JUST DO IT! ❤️ And chase their dreams! Love it!

We loved so many entries were amazing! 🤩 we need to do more of these kind of promo things in as many different forms as we can.. photos, banner ads, video ads, written ads! Everything!

Sending much love and we’re off to film a celebration video! Yaaay! 🤩🙏

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Well deserved @travellit! Now go and spread the word of Steem far and wide ❤️

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Congratulations to @travellit, who was my choice! Yay! 😃

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Thank you so much for always supporting us whatever we do! ❤️

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well done, i enjoyed your video the most so i'm glad you won.

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Thank you so much, friend! And thank you for your support! 🙏

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Congratulations!! Fantastic video, @travellit! I will share this in the digital nomad groups every time someone asks "how to become a digital nomad" ;)

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Thank you so much! 🙏YES! Amen to that, hhehe! 😇 We get it asked over insta as well about the DN life and when i put this video with a caption “how to earn money as a small content creator in 2019?” (As one of the things you can do remotely) Engagement absolutely skyrocketed! 🙏🤩

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That’s good to hear! I’m still wondering why people just don’t listen, and keep complaining or wondering how to make extra income...

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Hehe, I can imagine that you had a great start into the day :-)
Thanks a lot for your great contribution to this contest and I fully agree: we need more of these community-driven activities. One big plus of the blockchain is that we don't have to ask anybody for permission if we want to organize such events.

Looking forward to your celeb video and see you on the 20th for the social media blast! :-)
I will also contact you on discord for some further details.

Happy happy weekend :-)

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Nice work, congratulations

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Hehe, nice to see that my 2 favourite vids are under the top 4. Proof of Brain seems to work atm :-)

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Same here - I'm actually quite happy with the results, too :-)
Thanks for your suppport here @twinner! Very appreciated!

Have a nice weekend

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  ·  3 months ago (edited)

I know you have a GoPro, I have one too. This GoPro advertising still gives me goose bumps. We should be able to top that, with our own steem-community music composition, and our own steem-community videos. As a goal for next year :-)

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OH YEAH - total goose bumps!! That's top-notch video art.

60 Seconds of Steem was an attempt to get the ball rolling and I'd be very happy to see more and more contests like this popping up on-chain :-)

Amazing job to everyone involved and a huge congrats to @travellit @ashtv
@pranto for placing top 3. Well deserved! I will definitely be running some kind of contest on the 20th to help spread these gems to the public!

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Cheers man! See you on the 20th ⚡️🔥

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That's great, Dan!! Again, thanks a lot for your ongoing support during the whole contest, that really made a difference.

Happy weekend for you :-)

Great work Marly : count me in for the 20th. It’s been a super high quality contest - and I’ve enjoyed watching the videos again! Enjoy some downtime for a few days!

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Awesome, Chris!!! It'd be great to have you on board for the social media party.

I'll definitely take some days off now, it's been an intense week actually :-)

Hope you're going to have a great start into the weekend, too!

great entries, and most are very well done, it just goes to show what kind of talent we have in the community. I still like the one from @coruscate the best and have also integrated it on my site. I guess its not really important which video goes around,
what matters is that all the videos get spread around as much as possible.
If you want to check the site (big work in progress though)
https://cryptogoodies.com/steem/

This marketing campaign, my site, all the apps are just aiming to be another small stepping stone to getting more people to sign up and join our community so we can grow together.
And that community seems to be pulling the whole blockchain higher. The value will follow automatically, I am sure of that

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Hey @felander!!! Good to see you again :-)
Cryptogoodies is a really cute name! And YES there's a great wave of community efforts flooding the whole blockchain (and beyond that), and I also love to see that.
It's as you said: that will define the value of Steem in the end.

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yea, I thought so to (about the name) , and I am doing a course on online marketing and social media so I am using this site as my experimental hub :-)
Bright futures ahead

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Fantastic, crossing my fingers for you!! :-)

Congratulations to all the winners! @travellit! You GO girl! (and guy ;) @ashtv and @pranto. And everyone else who participated: You ROCK!
@surfermarly: great job done on organizing this contest. You've put in an incredible amount of work. I am SOOO looking forward to the 20th. Let's show the world what we're all about.

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Thank you so much, dear! Teamwork all the way. ❤️

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👍🏻🔥❤️

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Yeah let's get this viral! Thanks a lot for your ongoing support @misslasvegas :-)

Thanks again @surfermarly for putting this together! And thanks to all who voted for me, and everyone else participating. I was really surprised when I got the notification saying I'd won! Off to make my celebration post.

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Yay!!! I'm very happy you're among the top 5, really so well deserved!
Thanks a lot for being part of it and looking forward to your celeb post. Cheers to that :-)

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Awesome, thank you! :-)

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Super well done, @midlet, congratulations!

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Thanks @connecteconomy! :)

60 SECONDS OF STEEM

Brilliant. Just brilliant. :)) You have done such a great job @surfermarly. As I said, yours was the toughest. But I think you have handled everything in the best way possible!

Controversies aside - Just love the vibe and the winning entries.

Congratulations to @travellit, @ashtv, @pranto, @waybeyondpadthai, @midlet. Such great entries. The hard work and efforts can be easily seen in all of your videos.

I will be there on 20th, sharing these ads on all of my social media accounts.

LET'S GO VIRAL!!!

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Thank you so much @hungryhustle - both for the support on- and off-chain :-)
I think it's actually a good sign that we had some discussions flanking the competition - it shows that people care and take things seriously.

See you on the 20th!!!

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👊🏻🔥❤️

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Thanks @hungryhustle! Appreciate it :)

Wow, that’s fantastic news, thank you @surfermarly!!

Very very well done @travellit, you deserve it!
A fantastically diverse video that tells a great story in 60 seconds. You’ve got yourself a fan over here! I look forward to seeing more from you in the future!

Now @surfermarly I’ve literally not looked at anything to do with the contest results/votes (and any drama) over the last 2 days - I just felt that the community will decide and I’ll leave it be - but it’s a very pleasant surprise to be in the top 3 so thank you for the kind post and write up about my video.

Well done for organising such a brilliant (but clearly quite stressful) initiative / your won’t won’t ever (ever) be forgotten.
Big thanks to everyone who voted! X

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Big congrats on the second place @ashtv!! I'm so happy you made it to the top 3 :-)
And thanks a lot for your great support and encouragement!
I'll need a break from contests now (haha) but who knows, maybe someone else feels inspired to do one by themselves now.

Have a great weekend!!!

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Thank you so much @ashtv , you’re a legend, man! 🙏

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👊🏻Likewise! Let’s tell the world about Steem! ❤️

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congrats man, happy you made to 2, it was may favourite.

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Great clip, @ashtv!! I will share this specifically with the artists I know...

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Fantastic @connecteconomy! That’s exactly what it’s there for; share away. Thank you.

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Thanks for being here with us, with all of your amazing contributions to #Steem blockchain, #Steemit community; I can only but continue in appreciation @surfermarly

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Thanks a lot for your lovely comment and appreciation @maxdevalue! It's been my pleasure to set this up and I hope I kindy got the ball rollin' now and others will follow the example (and set up their own marketing initiatives for instance)...:-)

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It’s really amazing! I’m honestly grateful.

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Thank you :-)) It means a lot.

Have a great weekend!

Great job to the winners! IMHO , they are all winners!

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THANK YOUUUU QA 😍
I fully agree, they've all done an amazing job here.

But now... white wine (you know) :-)))

Congrats to all :)

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Amazing clip, @waybeyondpadthai!!! Super well done, looking forward to sharing it!

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Thanks a lotttt 💙

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I will share yours, too - a really powerful piece of art!!!
Again thanks a lot for being part of it :-)

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Thanks for such initiative! :D

great work! nice vids! congrats to all the winners. looking fwd to feb 20!

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Thank you so much for supporting the project right from the start Roeland! :-)

well good choices! well done winners!

Running contests on Steem is certainly not easy. Including voting complicates things even further. I used to run meme contests. Several times it became very chaotic.

Overall, I think the contest went pretty well. So a big congratulations on a job well done. I look forward to the next one.

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Thanks a lot @spectrumecons - both for your support and participation :-)

I'd need a break until being able to set another contest any time soon, haha

Good job m'am!

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Hahaha, good call - thank you Fredrik!
Lucky you, I'm not a resentful person :-D

What a great contest you’ve run. Even with the bumps along the way I’m sure it’s been a positive learning experience for all involved. You truely are a Steem Ambassador of the highest caliber.

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Thank you so much for your lovely words, Stephen!!

Things worth having usually don't come easy, so I'm cool with the ups and downs and appreciate the takeaways :-) I hope others can as well benefit from the learnings.

Have a wonderful weekend!!! I'll have a large beer now, haha

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You’ve certainly earned a beer 🍻 Proost

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Thank you :-))

Congratulations to the winners
Well deserved 😁

Some great work here ... congrats to the winners. Well done indeed.

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Indeed @shadowspub

Some of those videos are really well done :)

Excellent and part way to push the community to see the dear need to support the token ourselves. We can achieve anything if we set our gaze at it. #STEEM

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Thanks a lot for the support @mediahousent!!! :-) Let's bring this to the next level now.

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Shall we?!
Let's wave it 🏂

Wellllll! This was exciting! What an awesome way to get Steem front and center where it belongs @surfermarly! Thank you for kicking off this initiative! I looks like people really had some fun with this one! :D

Followed & Up-voted! :)

Congratulations @surfermarly!
Your post was mentioned in the Steem Hit Parade in the following category:

  • Comments - Ranked 9 with 64 comments

This post has been included in the latest edition of SoS Daily News - a digest of all you need to know about the State of Steem.

Thanks for mentioning eSteem app. Kindly join our Discord or Telegram channel for more benefits and offers on eSteem, don't miss our amazing updates.
Follow @esteemapp as well!

Great initiative and worthy winners. Well done all round!

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Fine

For a "naive girl", you did some awesome effort there @surfermarly lol

Seriously awesome stuff, great contributions, and congrats to Steem for such great promotion, and to the winners for their rewards!

Thank you!

I think you did a great job of judging, for what it's worth. These were all fabulous for different reasons - it must have been hard to judge. Well done to teh winners and thanks for advertising Steem in such amazing ways x

Thank you for hosting this amazing contest @surfermarly. And big congratulations to @travellit, @ashtv, @pranto, @waybeyondpadthai and @midlet.

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Fantastic! :-)

Nice project