Yeah haha. I also did an experiment some time back. If you use a phone, and you hold it vertically, people don't stare. They assume you're on a FaceTime/Skype call to someone. The moment you turn the phone horizontally (landscape mode), BOOM! the entire street turns to look at you hahaha. I don't know why. I'd rather make video calls in landscape mode anyway but the streets wont let me 😩