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RE: Poll: Would you rather posts on Steem never "expire" from being eligible for rewards?
I like that aspect of it being a customizable field set by the author. You’re absolutely right it could be a strategy to get more exposure and promotion.
After thinking more about my reply, I thought of a troublesome exploit though, someone would post something on account A, have 100 alt accounts that all resteem the post and have account A set the beneficiary amount to where the resteemers get 100% of the payout.