It can often be hard to boil down your own creation and sum it up short enough to be a “slogan.” They seem to have focused on creating something rather short. It feels like an ad agency created it for them. Trying to mimic many other successful brands that use very short ones.

I will say it’s not memorable enough for me to associate it with Steemit what so ever. I in fact had to double check again as writing this that its only two words long. “Money talks” seems more like something I would hear or see in a Hollywood movie then a social site. Therefore, when I see it I recall some movie I can’t make ought enough to even know what it was about.