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RE: Creating a Brand Strategy Using Graphics Made From Food
Nice images @design-guy, but I wonder how frequently food businesses need to change logos (and menus). 'Cause there's a strong likelihood that what people respond to (food-wise) in 2017 will not be what they want to taste (or see) in 2019. Just guessing...
Yeah, great question and good point. This particular company, Great Performances, has changed their logo once since 1980. I think, after many discussions with this client, the logo and branding needed to change for their own identity more so than for the customer base or food trends. The founder of this company started the farm to table movement in NYC and is likely one of the pioneers of that movement in the US, so sometimes the company plays the role of leading the look and feel and branding rather than the company looking to the audience to decide how to fit in. In our case, we knew it was time for our client to make a step forward and bring a new look to the industry because of how they've grown, but not because of how the industry or competitors have changed. It's a fascinating concept overall.
Good to hear about that deep background. I'm no designer (there are witnesses to back that up) but I'd want to stick with raw, unprocessed food which cannot go out of style (unless it's kale). But then you don't get to work with those expressive, edible swooshes.