The Excel Club would like to formally apply for Test-Tier delegation from Steemit Inc as detailed in this post.

I have tried to stick within the character limit, however as I have already documented much of this on the steem blockchain in more detail, I have also added links where appropriate.

Delegation Application

Project Information

Company name: The Professional Training Academy T/A The Excel Club (@theexcelclub)

Place of Incorporation: Ireland

Token name (if applicable): N/A

Token Type (ERC20, Steem-Engine, etc.): N/A

Market

Learning Excel is a valuable skill which Skills enhancing employment and promotion opportunities. With more than 1.2 billion people using Excel in 2016, it is of no surprise, Excel training blogs and online course are highly popular and highly searched.

The Excel Club aims to be a little different to other Excel Blogs– We are the only Excel, PowerBI and DAX blog in the world where you can earn while you learn.  As blogs compete for attention, we aim to use steem as an intangible asset to give readers more reason to learn with us. 

https://steemit.com/steem/@paulag/my-steem-vision-a-tool-for-enterprises

Core Team Details

Paula Guilfoyle CPA has worked across a large range of organisation types and sizes at senior level management. During her time as an accountant, Paula noticed a skills gap in the use of Excel with Accountants. In 2010 The Excel Club was launched as training facility providing CPD required by Professionals in the area of Excel and Spreadsheet modelling.

Now, combining a number of platforms, Paula boasts over 60K student across 150 countries and holds a number of best selling courses on Udemy.

 https://www.udemy.com/user/paulaguilfoyle/ 

 https://www.linkedin.com/in/paulaguilfoyle/ 

Minimum Viable Product

The Excel Club

Minimum viable product in place and was launched in April.  Learn and Earn activities are included with each weekly post.  These activities require a steem account and learners can be rewarded with steem for posting the solutions and answering the questions.

The second stage is to allow users exchange steem they have earned on the learn and earn activities against the price of courses.

You can read more about the full business plan here  https://steemit.com/steem/@paulag/the-excel-club-steem-business-plan

Business Strategy

Fiat Revenue Strategy: Sell online courses for fiat 

Fiat Revenue Projections in $/user every month: $10

How will this increase the amount of STEEM being powered up? Learners will have the option to use steem earned as partial payment.  Currently considering offers such as 50% discount on fiat price for 10 steem. ALL steem earned will be used to Power up or for promotional services within the blockchain. I have a long-term plan that spans over 3-5 years.

What financial incentives are you willing to provide to Steemit, Inc.? 50% curation rewards earned from the delegation during the delegation period to be burned.

How will you become financially sustainable once the delegation is removed?  I am already financially sustainable.  What I don’t have is enough to invest and increase my SP. The SP is needed to test at what levels people are enticed to sign up for a steem wallet and engage on the blog and to make a success story from The Excel Club using Steem.  This in turn can be used to attract other online entrepreneurs to steem.

You can read more about my operational and fiat income strategy here https://steemit.com/business/@paulag/making-money-from-premium-content-my-formula-for-success-or-should-i-say-hard-work

KPI Progress Measurement

KPI1 description:  Increase traffic

KPI1 target: 10% increase month on month for the next 6 month then 5% increase thereafter.

KPI2 description:  Increase steem sign ups and site sign ups

KPI2 target: 10% month on month

KPI3 description:  Launch Steem based discount offers

KPI3 target: completed / not completed

Token Offering

I am not currently considering issuing a token, instead I wish to work directly from the steem blockchain and use steem and proof of brain to reward users with the steem native tokens

Delegation Request

How much of a delegation are you requesting? Limit your requests to one of the three tiers: Test-Tier.

Specify the desired time frame for the delegation in 6 month increments: 18 months

Which one of the following answers best describes how the delegation will be used to add direct value to Steem:

All of the below

A. It will be used to create new accounts

B. It will be used to give new accounts 15 SP to give them the resources needed to use Steem and purchase goods and/or services through our platform

C. It will be used to incentivize the creation of content that promotes Steem on external platforms

We agree that our business will continue to leverage the Steem blockchain as long as we are receiving a delegation and 1 year following the removal of the delegation. During this time we also agree to promote the Steem blockchain as a valuable technological protocol that delivers unique value. We are willing to sign a legally binding contract with Steemit, Inc. to this effect.