We would be talking about marketing with cause, this is a form of marketing in which a company and a charity come together to address a social or environmental problem. And thus create commercial value for the company at the same time.
Typically, in marketing campaigns related to the cause, a brand is affiliated with a cause and a portion of the sales revenue of the brand is donated to the cause.
Cause marketing is becoming a key way for corporations to express their philanthropic side. Cause marketing involves cooperative efforts. The efforts of a non-profit and brand organization to obtain mutual benefits.
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