Kumamon, the Mascot Popular in Asia ! /くまモン人気 グッズ売上1408億円!

in culture •  11 months ago 

Kumamon, the Mascot for Kumamoto Prefecture in Japan, is Also Popular in Asia!

Kumamoto Prefecture announced on March 20 that the sales of products illustrated with their mascot Kumamon increased by 10% in 2017, compared to the previous year. The total revenue of ¥140,874,200,000 is the highest to date.


The prefecture regards this increase in sales volume to have been led by consumers throughout Japan who sought to support the reconstruction efforts of the prefecture, which was struck by major earthquakes in 2016.




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