Blockchainification of customer loyalty

As you may have recognized, sciencevienna is not only a VIP Business Network or a public figure, but also a brand.

Diving into new innovators in commercial field can be an eye opener for every consumer. The main problem with brands is that you can find many of them and when you’re collecting loyalty points you’re either carrying tons of cards with you when going shopping or you just don’t get every point of your brand arsenal when you’ve forgotten one of your cards at home. Not to mention the data collecting race happening behind many different curtains:

"[T]here are operational risks and inefficiencies inherent in loyalty programs. Given the vast amount of personal customer data a company holds, the risk of a massive data breach is apparent. Complex data protection requirements and account guidelines make it more complicated to manage the security risk." (qiibee, whitepaper 2.1 p.5)

Further downsides of the current fragmented loyalty market are not only the cumbersome handling in practice, but the messiness. Why do you have to put extra effort into arranging, organizing, making decisions for various loyalty programs, when there is a better and more convenient blockchain solution available? Why are you succumbed to “lock-in effects” (see qiibee whitepaper 2.1 p.11), not efficiently using your discounts or coupons or not co-opting them at all, when there is one main loyalty program that can make the dispersed values clearly visible for you at one place? Why are you still in a commercial brand system relying on promises by companies, whereas decentralized counterparts offer you to make use of real monetary values?

There we go, let’s blockchainify the field!

Qiibee, the unifier within the loyalty program sector is both from a consumers’ and salespersons' perspective able to provide solutions and the long-awaited change:

Qiibee's Solution from Consumers' Perspective

Qiibee's Solution from Brand Perspective

Partnering with qiibee would simplify processes of loyalty programs the same way we all already know: As steemit users we’re familiar with day-to-day business in crypto world:

Crypto	Users	Exchange	Trading
Qiibee	Customers	Free market place	Converting loyalty points

An improvement of customer experience is taking place already, when changing the frame of reference. Cryptoeconomy allows us to interact more closely with each other, gives us more independence through decentralization, empowers us to make decisions for our own not being completely naked and unconditionally exposed by third parties. Loyalty programs are so famous for creating play money within a company's framework. You as consumer have to buy more and more until reaching a certain amount of points, being able only then to convert those points into value. This lack of liquidity is forcing us to discipline ourself for company offers and puts us into a subliminal begging position to make something with that worthless kind of play money. The child (consumer) finally obtained approval to cash out after a company’s defined time frame. Congratulations! In case baby has not bought enough to collect enough loyalty points or has purchased only once, the points going to waste.

Qiibee is not relying on faulty promises. It is disrupting marketing departments of stores which have implemented outdated loyalty programs. Hence, qiibee has great potential not only making a shift from old economy towards new economy or token-economy, but brings together brands and merchants that have been separated before. There's no longer any need of staying a lone brand warrior in a highly permeable digital and globalized world.

Rare brands have had it anything but easy. Entering qiibee could give those rare brands an updraft towards new marketplaces within this innovative qibee loyalty ecosystem. Brands which are not relying on a regular-customer-come-back model would also have advantages. The interaction with loyalty programs could gain more trustworthiness and consistency. A strong network is likely more to succeed than a disputing crowd of brands. It's time for building bridges via qiibee for further innovations in retail as well as within well-established brand dynasties! It's time to grow together!

From consumer's viewpoint free exchange gives you back power over your loyalty points: one loyalty program market place not only enables to convert various loyalty points from companies that have implemented qiibee, but the tokenization of the field allows to exchange those qiibee tokens (QBX) into other cryptocurrencies or even into fiat money at an own given point in time. It's time to gain control over your money! It's time to grow up, kid! Let us join qiibee together!

Greetings to the Crypto Valley Zug, you rock!
@sciencevienna

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Picture Sources
[1] Qiibee instagram account
[2] Consumers'/Customers' Perspective, qiibee whitepaper 2.1, p.12
[3] Brand Perspective, qiibee whitepaper 2.1, p.11
[4] Kid wants to cash out loyalty points

More Information & Resources

• qiibee Website
• qiibee WhitePaper
• qiibee Telegram
• qiibee Medium
• qiibee Twitter
• qiibee Facebook
• qiibee Instagram
• qiibee Linkedin
• qiibee Google Plus