KIND ADS - Meet a New Era of Marketing
with a very interesting project about it.
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services.Wiki
Important to highlight: Google (2000) with the creation of AdWords. Pop-Up Ads appearance (2003), Youtube, video Advertising (2006 ) and the emergence of social networks such as Twitter (2006) and Facebook (2007)
The conventional advertising systems used by giants like Google and Facebook, normally do not work quite well, practically all of us have suffered this while we are on the internet. In theory, the advertisings should be aimed at helping to increase advertiser's profits, that is, these advertisements should be directed to potential buyers, but it often happens that these ads end up reaching users who are not interested (or better said, to people of whole world), it maybe could be a counterproductive effect on them, since being an unwanted advertising, it ends up becoming what we know as unwanted advertising or SPAM.
This is a direct consequence of the disconnection between advertisers and customers. Or in another way, this happens because intermediaries exist in the process.
For these reasons, new platforms based on blockchain are already emerging, aimed at eliminating this centralization, and not least important, that intermediaries do not take all the money.
As a user, if you choose to share your data so you can be better targeted, you will receive Kind tokens as you see ads served by Kind Ads throughout the web.
FAQ Kind Ads
Because of blockchain technology, Kind Ads is able to directly connect advertisers to publishers. By cutting out the middleman, advertisers save money and publishers are able to make more.
FAQ Kind Ads
Kind Ads is a decentralized ad platform. The Kind Ads Protocol is at the center of this platform, allowing publishers to be scored and ranked based on how trusted they are.
Source: @originalworks
Kind Ads is an advertising platform that serves user-friendly ads without taking any middleman fees.
With Kind Ads, not only do advertisers save money, but publishers keep more of it.
KIND ADS
The Token KIND is used as the payment currency for all transactions in the Kind Ads Ecosystem. Payments are instantaneous.
Users receive tokens in exchange for their data. Users can choose at any time who and how they can use their data and also specify the amount of advertising they want to see, thus avoiding the unwanted saturation of advertisements. Users also receive Token for watching advertising, this shortens and facilitates the way for advertisers to establish contact with the desired target.
Good bye SPAM. One of the biggest attractions for all parties involved is the decrease of false information and the guarantee of a better channeling of data, which guarantees a most certainty in that advertising takes users within the selected target.
On the publishers side, thank to the Kind Ads decentralized advertising network, they are rewarded more fairly and no fees are charged to advertisers. Seen as a whole, it is a network of reciprocal benefits for the parties involved.
The fact that users receive payments for the use of their data, allows advertisers to achieve a better relationship with them and their advertising campaigns will be better focused. This is due to the direct contact between all parts.
Maybe it is a Little exaggerate but thanks to plataforms like Kind Ads we can see positive change in the advertising world, with a more balanced management of the personal data and a fairer payment retribution to users, publishers and advertisers.
Bye
kind2018
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@therealwolf 's created platform smartsteem scammed my post this morning (mothersday) that was supposed to be for an Abused Childrens Charity. Dude literally stole from abused children that don't have mothers ... on mothersday.
https://steemit.com/steemit/@prometheusrisen/beware-of-smartsteem-scam