Great Ideas Leads to Great Success

Ideas lead to innovations which lead to the many positive changes that we see in the world. However, there are some good ideas and some bad ones. But even this is relative. The population dictates what is good or what is bad. For companies, they depend on the majority or a specific portion of the market to determine what services they will offer or what products they will produce. They may have the most innovative of ideas but if it does not resonate with their target market, they might as well drop it as it will serve no purpose.

Companies then have to rely on a measure that determines the viability of their idea or their product. They also need a way of knowing when to change or when to adapt. This measure is consumer data; the more consumer data, the better your chances of satisfying your target market. This consumer data also has to be precise and accurate, wrong information could lead to a lot of losses.

Data Brokers

Data brokers were born out of this need. They basically use methods that may or may not be ethical to collect consumer data online based on the users’ internet activity. From this, they come up with sets of grouped data showing IP addresses based on the types of products they are likely to buy. This data may or may not be useful to companies. There are a lot of variations that may have not been taken into consideration by these data brokers. Some IP addresses may be used by more than one device or one user which makes it hard to determine the nature of that potential market.

Data brokers have also caused uproar in the internet. People are expressing their need for privacy by taking measures that prevent any form of data collection. The thought of personal data being sold to unknown entities is chilling to a consumer that is why they take these drastic measures. For companies, this is also a bad sign as the accuracy of the data collected by data brokers may be in question.

Enter Opiria

Opiria is not new in the data collection industry as it supplies its clients with quality data. They understand the need for accurate data and they have seen its impact over the years. It has a reputable list of clients such as the car giants Audi and BMW among other reputable clients. Opiria is hoping to provide much more accurate data to its current and future clients by entering the blockchain ecosystem.

They are currently developing their own blockchain platform.

• This will help them collect accurate consumer data, by offering their users incentives and assuring the security of their data.
• They will also give users control over who gets their data and what type of data they actually get.

The incentives given will be the PDATA tokens which are utility tokens in the Opiria platform. Users will get compensated for the data they give and for joining the platform. This is likely to encourage more people to join the platform as there are benefits linked to it.

For companies that are seeking any type of data, Opiria may be the solution. Given that data is being submitted by consumers and they understand why the data is needed, companies may get the best consumer data out of Opiria. Opiria collects data in different ways including tracking our facial expressions which may even show our feeling about a certain product without our knowledge. These are the innovation that provides accurate consumer data. Its platform will also give users the chance to actually influence the type of products they will be seeing on the market.

Supporting Opiria

There are different ways in which you can support this platform. You can join Opiria and be part of the consumes giving feedback or you can participate in their token sale which will help make the Opiria platform better equipped to perform its services or you could do both. The public crowdsale is due to end 14th July,

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