The Oil of The 21st Century🔥

The data collection company, Opiria, calls data the ‘oil of the 21st century’ and rightly so as data is the most sought out product commanding a value of billions of US dollars. Social media companies have grown because of ads based on their user data and the profits they make yearly just ascertain this fact. Their values sky rocketed the moment they started leveraging their user base and user data. But why is this so? What is so important in user data?

Companies and Consumer Data

When companies think about growing or improving or even when starting up, consumer data is probably one of the most important requirements. Your market is what makes you. Without their purchasing power, there is no way companies will realize any sales therefore they need to know what the consumer is inclined to at all times. This information can only be gotten through studying the habits of the consumer. There are ways to do this through for example through surveys but because of tech, internet habits are the most widely used method of data collection today.

You only need to google something before a host of ads fill your page for the rest of the week or until you show interest in something else. This shows the extent at which data can be collected online. However, there are a lot of issues concerning online data collection that revolve around privacy and who has the rights to user data. A balance is clearly needed between the need for consumer data that companies have and data privacy as demanded by the consumers. Both need each other to satisfy each other’s needs.

The Opiria Ecosystem

Blockchain is versatile, place it anywhere and it gives you a lot of positives. Opiria has been collecting data for its clients who have been grateful for the services they have received so far. However, Opiria needs to remain relevant through keeping up with technological advancements in the industry. They are employing blockchain technology as the spine of their latest product that intends to make data collection more accurate. This system will also give the power of data sharing to the owner of the data who is the consumer. They will get to decide how their data is used and which companies can use their data. The whole process will be incentivized through the PDATA tokens which will be the fuel running the Opiria platform.

To get an attractive user base, Opiria is giving away PDATA tokens to anyone who joins the platform. These tokens can be used for a host of services in the Opiria ecosystem. Those who give their data will also be awarded with PDATA tokens. The more PDATA tokens a user has, the higher their chance of being selected to participate in data collection activities.

This promises companies accurate data that they can use to improve their products and services and even come up with new ones. Consumers will also be directly involved with the products that will be present in the market, a win-win situation for both parties. The use of blockchain technology will assure users that the data they submit is safe and can only be seen by them and the company they shared it with.

Token Sale

No third party will be involved in any transaction. This will greatly improve accurate data collection while still maintaining the privacy that users demand with their data. With such offerings by the Opiria platform, more clients are bound to transact with them.

Opiria is building on what they had established before. However, they still need monetary support and they plan on getting this through TGEs. Their public sale is on till July 14th, 2018. The PDATA tokens are the products that will be available during the sale. The proceeds from the TGEs will be used to further the Opiria platform.

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