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RE: A Coin with Absolutely ZERO Value - BOOZECOIN (& I have 1,000,000) of them.. you could easily get 100,000 for nothing !
I think the seasonal distillery specials will bestow a real sense of mystique on the brand. It will also help the company bed in with the locals. I think that's important, to be part of your own local community, whether you intend to export to all four corners of the world or not !