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RE: BAT: Basic Attention Token- Mid-September Product release
BAT's whitepaper looks solid and capitalizing on digital marketing and advertising using blockchain technology seems like a solid use of the technology and could be quite successful. However, as with all recent ICOs we have to be aware of further regulation of such token sales, and BAT is going to have to meet or exceed scheduling benchmarks in order to avoid the crypto-world abyss.
An additional problem with this token is that it would require a movement from more popular web browsers to Brave which is a major barrier of entry to many people that don't want change or care enough to actually switch.