BAT: Basic Attention Token- Mid-September Product release
BAT has been conceptualized as a means of improving the efficiency of digital advertising by creating a new token which can be exchanged between publishers, advertisers, and users on the Etheurem blockchain.
BAT is will be used by the web browser Brave created by the same guy who made Mozilla Firefox. Not many of you have heard of Brave but you should definitely check it out, you can browse the web faster by blocking ads and trackers that violate your privacy and cost you time and money.
This month, they say mid- September so any time now they will be releasing Mercury, The first step in their development roadmap which could result in a pretty good price hike in the next coming days.
Good Luck to the BAT team!
BAT's whitepaper looks solid and capitalizing on digital marketing and advertising using blockchain technology seems like a solid use of the technology and could be quite successful. However, as with all recent ICOs we have to be aware of further regulation of such token sales, and BAT is going to have to meet or exceed scheduling benchmarks in order to avoid the crypto-world abyss.
An additional problem with this token is that it would require a movement from more popular web browsers to Brave which is a major barrier of entry to many people that don't want change or care enough to actually switch.
BAT is great crypto
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