BAT is a great coin, despite the push I think the browser has a lot of potential. Their vision is fairly ambitious from a few interviews that I've read up. If they are able to turn web browser free of ads and pop-ups, this will be huge down the road.

I don't think youtuber hype is the only influence on the coin, I think the fundamentals of the teams is very competitive with the ex ceo of Firefox I definitely think their vision is very achievable.