We’ve combined a decentralized blockchain with a centralized viral marketing app that encourages the adoption and accumulation of cryptocurrency through “gamifying” the experience – we call it the Mobile Mining Experience.
Our blockchain emits coins to our mobile app users for bring a different utility to the blockchain. Electroneum full miners earn the most coins and that runs on Windows, Linux, and Mac computers. They bring the utility of blockchain administration and are rewarded with Electroneum coins. The mobile miners bring the utility of viral marketing to Electroneum and are awarded with a number (smaller) of Electroneum coins for doing so.
It’s done in a way that encourages app usage. We’ve essentially gamified the mining experience, making it appeal to mobile computer gamers (there are over 2 billion of them).
Viral marketing
https://www.financemagnates.com/thought-leadership/industry-poised-welcome-newest-cryptocurrency-electroneum/
https://steemit.com/cryptocurrency/@stuffy/electroneum-short-analysis