Decentralise marketing ecosystem for merchants

Marketing is the most vital aspect of any organisation in the sense that, it takes the entire organisation to the public. It's the eye through which the world can see an organisation and its potential. Marketing is the vehicle that drives the organisation from its static position to the entire world.

Different companies or organisations adopt different marketing strategy that suit the nature of the company and their targeted audience.

A successful marketing strategy of any organisation put four key elements of marketing (price, promotion, place and product) also known as 4Ps of marketing into consideration. Among this 4Ps, promotion is the most basic element of marketing.

The essence of promotion to business is to increase awareness, generate sales, create interest and build brand loyalty.
Organisations also adopt different promotional strategy which can be personal selling, advertising, public relation or sales promotion, all depending on your targeted audience.

Sales promotion as part of promotional tool involves giving special offers like incentives, loyalty program, contest, free sample, coupon or voucher to the consumers or potential consumers with the aim of attracting buyers or turning them into brand loyalty.

Nowadays, there is an increased use of coupon and vouchers by many companies as a promotional tool in seeking of new consumers and building of brand loyalty.

According to a new survey conducted by shopper marketing firm valassis revealed that coupon would make 80% of consumers to buy a brand they typically would not buy. It shows that coupon and voucher still heavily influenced consumer buying decision.

Despite the increase awareness and use of coupon and voucher as a means of promotion, many companies and consumers face a lot of challenges like cost, redemption and liquidity in successful adoption of coupon and voucher as a promotional tool which has really affected the growth of the industry.

Vexanium have come with a concept that will revolutionise the entire industry by bringing coupon and voucher industry on-chain.

What is vexanium
Vexanium is a Decentralised blockchain Base marketing ecosystem that build a tokenise reward and voucher platform with the sole aim of bridging the gap between on-chain and off-chain for companies and their consumers while serving those already on the on-chain.

Problems of promotional marketing

• cost: most of platforms where companies or retailers use for promoting their goods and services charge exorbitant fee for each sales made on their platform, forcing the retailers to either give unattractive discount or unrealistic.

• Redemption: a lot of customers face difficulties when they want to utilize their voucher or redeem their coupon due to some vouchers been already utilize, expired, lost or some unimaginable terms and conditions from the issuer.

• liquidity: many customers find it hard trading most the coupon or voucher offered by retailers due to their different formats.

Blockchain promotional marketing problem.

Ico start ups find it difficult marketing their project to the targeted audience due to recent ban of crypto currency projects on major online platforms like Google, Facebook and Twitter. Even those that have already done their ico couldn't successfully reach out to their potential customers and to increase their community. The only alternative after the ban was the use of airdrop to increase community members, still there is no single blockchain Base platform capable of reaching larger number of communities.

Vexanium platform solutions

• Decentralised marketing and airdrop platform: The present promotional platforms are centralised platform where the owners store data and have full control of the platform. A Decentralised platform will allow the company interact directly to its consumers without any third party interference. Elimination of the middleman means elimination of the cost he suppose to collect.

• BlockChain Base: BlockChain as a Decentralised distributed ledger that can record transaction between two parties which cannot be altered, promotional marketing utilising this technology will allow the users to be certain that the information on the voucher and coupon cannot be changed or deleted thereby increasing trust in the system.

• Tokenisation: Token, been encrypted, liquid and having a limited supply. When apply in the promotional marketing, it ensures that every transaction between the retailers and the consumers are secured, verified and transparent. It eradicate fraud and brings confidence and trust in the system. Also as the token can be readily traded on exchange, it solve the problem of liquidity.

Features of vexanium platform

Vexanium platform has the following features

• vexm generator: this feature allow merchants to easily create their own tokenise voucher on the platform.

• vexplorer: this is a blockchain browser that allow users to carry out searches, API and analysis of the vexanium blockchain.

• VExchange: this is a crypto to crypto platform for trading vex tokens and all vexm tokens.

Token and ICO information
Vexanium token (VEX) will be used for all transactions on the platform.

Token code_____________VEX

Token total supply______1,000,000,000

Token offer for sale____400,000,000

Token price_____________1ETH=20,000 vex

                                         1act=10vex

Hardcap_________________20,000ETH

Blockchain______________ACHAIN ATP 1.0

Accepted payment______ETH

ICO start________________14th April 2018

ICO end_________________26 June 2018

Token Allocation
Ico______________________40%

Angel investors__________15%

Reserve__________________20%

Team_____________________15%

Advisors & bounty________10%

Project team

Project Roadmap

For more details about the project please visit the official website https://www.vexanium.com/?utm_source=ann

Useful links
Website https://www.vexanium.com/?utm_source=ann
Telegram chat https://t.me/vexaniumcom
Twitter https://twitter.com/vexanium
Whitepaper https://www.vexanium.com/files/whitepaper-vexanium.pdf

Conclusion
Vexanium is ready to disrupt and revolutionised this industry with the use of disruptive blockchain technology to eradicate the pains experienced by the parties in this industry. I encourage everyone to be part of this great project.

Written by ogbedi James
Bitcointalk username valentyzer
Bitcointalk profile link https://bitcointalk.org/index.php?action=profile;u=2173652