There has been a flurry of projects recently with dubious ICO takings.

The notion of raising 9 million usd in ETH in 30 minutes is alarm bells.

Large holders of ETH create these ICO's that they can buy up themselves. Then, they have control of an overwhelming amount of the coins that give them options to make really easy money through moving the markets around at will.

Regardless of the merits of their proposition, the pre-sale has all but tarnished my expectation of this project. Ultimately I think it is just a medium to transfer wealth back to them with a pretty looking coin, and plausible (but unproven) narrative.