Is It About What Women Want... Or Can It Be More For The Cryptocurrency Business

In the world of cryptocurrrency why does it appear that more men are involved? More men heading up the exchanges and speaking at conferences. Is this another male-dominated industry?

Is this a man's world only?

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When Bitcoin exploded onto the scene a decade ago, it was risky to say the least; so does that mean men are more of a risk-taker than women? Perhaps.

While there are no scientific facts or studies proving men are more willing to take a “leap of faith” and gamble with their money, it does seem as though more men are willing to do just that.

In August 2016, SSRN did a study about men and women's views regarding money and investment risk. The end result was that woman are more likely to be hesitant and cautious when it comes to probabilities. Women may be more geared to thinking in a concrete way, whereas men have a more abstract process. But in the end, due to the females' cautious thinking, they usually did better than the men for their investments.

But we have to consider how the crypto world can be a wondrous place for women to invest too; and to get to that point, exchanges and other crypto businesses need to be more open-minded and think outside the proverbial “male” box.

If more women were involved within the cryptocurrency business and hired in as administrative positions, these women could be mentors for other women who want to invest, be employed by or just learn more about the industry. Maybe a mentoring program is something to consider.

So how can the cryptocurrency world open up and be more inviting to women? What does cryptocurrency have to offer to women?

One way is how Digitex has a zero fee trading platform. It seems as though most women are the budget minded person behind every household and couple, so offering up this incentive could very well be the door-opening tactic in which more women consider investing.

But not only women! This can be extended to everyone. Just think about this; there is an entire population of potential investors out there that could be tapped.

The zero fee trading platform could convert others who have wanted to dabble in the crypto world, but were intimidated by the fees, the lack of convenience and the fluid way to sell, buy or trade one crypto for another. Imagine all the new, potential investors and ordinary people who want to get in on the ground floor of the crypto world but high trading fees are turning them away.

With the worldwide financial explosion and more people having disposable income right now, wouldn't it be a fabulous time to get these people who are looking to invest in their retirement years to come over to the cryptocurrency way of life.

Back in 2008-2009, many people lost so much of their retirements in their failing 401k accounts and are still hesitant to reinvest through their employers; and with more people having extra in their paychecks currently, thanks to tax cuts and tax laws, these people may be looking for new ways to invest.

After the financial crash a decade ago, many people had a negative outlook and were looking for more inventive ways of providing a future for their families, Granted the stock markets are surging for the moment, but most people who have their money tied up on the stock market are relying on others to do the investing for them. If you are involved in an employee delegated 401k or other retirement fund, you are handing off your money for someone else to invest. This is not being proactive and having a hand in your future. Being an investor in cryptocurrency allows the person to handle their own money, be able to buy what they want and have the control the feel comfortable with.

Every time someone makes a trade using Digitex's zero fee trade, they are viewing this as money saved; which could turn into more money invested into cryptocurrency. This is a “win-win” for everyone involved.

Maybe the zero fee trading is just the beginning of a new way to attract investors. Maybe there are more ways to get to the people who are not currently investing. Erasing the fear of a volatile investments, offering a mentoring program, continuing to offer the zero fee trades and opening the administration to more women could just be what is needed.

People want incentives. People want to know they are saving money; and if they can do that while trading they are more likely to become a repeat and permanent customer.