Big Four Auditor Claims US Consumers Likely To Use Blockchain Tokens

cryptowarrior88 (59)in #cryptocurrency • 5 years ago

One of the “Big Four” auditing firms claims that most American consumers perceive blockchain tokens to be an easy form of payment, this is according to a recent study made by KPMG in which they saw 63% of the American respondents affirming this statement.

According to KPMG’s United States blockchain leader Arun Gosh, tokenization is creating new ways to classify value, be it by creating new assets or reinventing traditional ones, businesses that leverage this emerging technology gains new revenue streams, customer engagement opportunities as well as new process improvements.

KMPG’s study reveals that only 33% are highly familiar with blockchain-based tokens but a vast majority of them, 63% perceive them as an easier form of payment and 55% of them believe it can be used for a better loyalty program.

In addition to these findings, 81% of consumers who are already in existing loyalty programs are open to using blockchain-based tokens, 82% of consumers, on the other hand, are ready to join tokenized loyalty programs on existing ones with 79% surveyed are more willing to join if proven to be simple and engaging to use.

The study also indicated that brands that have already a high level of consumer loyalty the potential of tokenization are highly recommended like high-loyalty industries such as in the food industry, electronics, finance sector, and utilizes.