WILL NFT SURVIVE IN THE FUTURE OF CRYPTOCURRENCY AND BLOCKCHAIN TECHNOLOGY?

The latest non-fungible token (NFT) cry

pto collectibles success isn’t tied to a sports league, celebrity, or athlete. It’s an original project called Ether Cards that serves up digital art collectibles with a twist, including randomized “traits” and other potential benefits—and the unique hook seems to have driven demand.

According to the Ether Cards team, the project sold more than 5,000 ETH worth of Founder Series cards in the first 24 hours of sale, beginning March 18, or more than $9 million worth at the time of sale. Ether Cards had already pulled in more than $3.7 million worth of ETH during an earlier presale, and cards remain on sale as of this writing with a tiered price scale that gradually grows as more and more cards of each rarity type are sold.

The Ether Cards name has been in use since 2016, previously for various other initiatives, such as distributing physical cards with Ethereum wallet details and for ETH giveaways. As the NFT market heated up, however—including some $342 million in trading volume across the top three marketplaces in February alone—the creators saw an opportunity to innovate in the space.