Just like cars need fuel - so modern business needs customer information. It is a rapidly growing industry that allows large companies to know more about their users. User opinions about the product help companies to improve the quality of their products in accordance with the needs of consumers. Now some organizations collect personal data of users using loopholes in the user agreement. Thus, they get access to valuable information for free, the user often receives nothing in return, except for contextual advertising. Every year, the personal data sales industry has a turnover of $ 250 billion. This amount includes collection of information, market analysis, and broker services. Experts assure that this industry will grow every year by more than 10%.
The situation with the transfer of personal data today looks sad. Most of the data is transferred by users involuntarily, this information is stolen. The solution to this problem can be a blockchain- platform created to protect personal data, which can guarantee anonymity, security to the user, and the use of smart- contracts provides guaranteed payment. At the same time, this data cannot be stolen from the blockchain.
The Opiria project has been in existence for several years and successfully sells personal data to companies. Their customers include well-known manufacturers such as Mercedes-Benz, Audi, BMW, General Motors, Intel, Procter&Gamble. Already now Opiria successfully helps global companies to understand the needs of customers and receive feedback from around the world, around the clock, every day.
Recently, the company decided to hold an ICO and release a platform based on the blockchain. The developers plan to introduce a system of buying data for their own PDATA token. To do this, mobile applications on Android and iOS as well as a web application will be created.
Project participants can choose what information they are going to transfer. In addition to the standard set of product reviews, surveys, customer opinions and web surfing data, the company offers to pay users for information about such original data as eye tracking and emotion analysis.
On the official website of the project the following rates are listed:
- Product review - $50
- View/online store - $50 - $100
- Eye/emotion tracking - $100
- Fitness data- $ 160
The introduction of blockchain technologies can significantly change the industry of personal data sales. This will be beneficial for both companies and customers.
For users Opiria provides the following benefits:
- Full control over the provided data
- Guarantee of anonymity
- Data privacy protection
- Guarantee of compensation for the provision of data.
For companies there are the following reasons to take part in the project:
- Motivated users who wish to provide personal information
- Detailed application.
- Accurate personal information
- Quick and easy access to quality and accurate data
- More specific personal information, such as eye tracking and emotion tracking
- Best solutions for new services and products
- More targeted marketing activities
Prospect of development
Extensive experience in the industry, a clear understanding of the business, a successful team - all these qualities make the Opiria project worthy of attention. The use of such an original idea and success in working with large companies inspires confidence.
The company has set itself very ambitious goals, planning to get 250 million users by 2023. But the presence of large competitors in this business can also jeopardize the success of the company. Among the competitors: : analytical companies Darum and The Nielsen Corporation, as well as projects involved in the collection of data: Acxiom, Datalogix, eBurrau and ID Analytics.
However, the Opiria project has a number of advantages over its competitors.
The project is worthy of attention of investors, although it is worth considering that the finished product will be shown only a year after the ICO is completed. The introduction of blockchain technology will only increase interest in the platform and will have a positive impact on its distribution.
For More Info Check The Links:
Web Page: https://opiria.io/#
BTT ANN: https://bitcointalk.org/index.php?topic=3076122.0