Crypto Fundamental Review: Basic Token Attention (BAT)

When I woke up this morning, I saw that BAT is up 20% for the day, so I decided to write about it.

I will be writing about coins I am interested in, but this is not in any way an investment advice. Do your own research before investing !

Here we go !

Project / Idea

The Brave browser anonymously monitors user attention, then rewards publishers accordingly with BATs.

Project Details

• The Brave Privacy browser already has more than 2 million active monthly users
• The project provided a bounty to YouTube influencers to incentivise them to use the platform, such initiatives could continue to grow their user base once content creators reek the benefits.
• If Brave as a browser can truly present clear advantages over the incumbent browser giants or BAT can achieve integration via an add-on, then the project has true potential
• 2.4M monthly active users + Over 400,000 BAT wallets. Over 16,000 verified publishers including 11,000+ YouTube channels with over 180M subscribers.

Partnerships/Clients

• Funded by Founders Fund, Foundation Capital, Propel Venture Partners, Pantera Capital, DCG, Danhua Capital, and Huiyin Blockchain Venture
• Ongoing Million Dollar Referral Program For Publishers And Creators

Competitors

AdShares, Papyrus, Google and Facebook

Applications

170 billion dollar industry

Team

BAT’s CEO Brendan Eich is a well-respected individual in the technology community with a proven track record after creating JavaScript code and co-founding Firefox

Critics

• BAT relies on users adopting the Brave platform, without such adoption their business model will be worthless.
• Battling technology giants such as Chrome will certainly be difficult - although BAT is considering integration with numerous major players by creating a browser add-on which achieves the same goal.

Rating

Rated 39 on CMC