Future of Virtual Currency PATRON | Virtual Currency "PATRON" developed for Influencers & Followers

whatsontrend (60)in #crypto • 6 years ago (edited)

Introduction to Virtual Currency PATRON

Various virtual currency projects are progressing in 2018, and there are many interesting contents of virtual currency just by looking at the ICO case. Some people who started investing in virtual currency around June 2018 may wish to invest in ICO deals or virtual currencies that are not generally known, rather than major virtual currencies such as Bitcoins and Ethereum. For such people, there will be many concerns in the virtual currency market in 2018.

And, there are virtual currency projects that have been drawing attention recently by some virtual currency investors. That is the project with the name of virtual currency PATRON. It is not a project for general users, but it is a project that can be expected to benefit those who are influencer fans or followers.

Therefore, since it is more conspicuous than other virtual currencies in terms of identity, beginners who are interested in ICO deals will need attention. Also, as mentioned above, you may also want to know about PATRON's ICO projects if you are interested in influencers. Let me introduce the outline of the virtual currency PATRON, attention point, the status of ICO and road map.

Although the word "influencer" may be a word that got citizenship at once by Nogizaka 46 winning the record award, SNS such as Twitter, Instagram etc. in general, such as video sending of Youtube etc. In the field, he has acquired many fans, and refers to individuals with "outgoing power". Infamous places, there are entrepreneurs, comedian, who became a topic even after freeing the picture book on the web for free, and if you are a person familiar with a little area, Blogger also falls under the attribute called "influencer".

It is said that "From now on is the age of" individuals ", but in such times" dissemination ability "is not an overstatement even if it is the most important factor, influencers such as companies relying on personal dissemination ability Marketing is no longer rare. A virtual currency PATRON originated from Japan, developed for the purpose of nurturing and supporting such influencers. We gathered the topic and just recently listed, but unfortunately, it is a current situation that we have to say that as an "ICO" project, we failed. I will explain the characteristics and future prospects of such PATRON while referring to the popular 'ICO'.

The aim of the ICO of "PATRON/ Unit: PAT)" of the new ICO is to create a platform that can support mediation of requests from companies by supporting influential "influencers" in outbreak etc

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The virtual currency PATRON is developed for Influencers and Followers

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Due to the popularization of SNS (Social Networking Service) and the Internet, various tools such as LINE and Instagram · Twitter are developed and released. And with these popularizations, people called influencers to appear. An influencer is a celebrity like existence which gives influence to the surrounding people when briefly explained, and it was corresponded to entertainers traditionally playing on television like.

Mainly models and entertainers are Instagram, Twitter, introducing things, services and places by photos and sentences so that fans and people who saw them happen to use in the same way. Also, recently, even in the general public, when there are a lot of Instagrams and Twitter followers, they are called influencers. Therefore, now it is an influencer that exists as an icon that influences followers and other people regardless of celebrities and civilians.

And the virtual currency PATRON is under development as a service around such influencers. In other words, it is the virtual currency PATRON that is developed as a platform that connects influencers, companies, followers and so on, and will use the virtual currency PATRON for interaction within the platform.

Also, a typing platform that connects influencers and followers is called a sharing economy, and it is already running on Air hub. And the project of the virtual currency PATRON is thought to increase the value of the influencer with the virtual currency PATRON, to increase the liquidity as a currency and spread it in both the system and the currency.

Overview and features of virtual currency PATRON

The purpose of virtual currency PATRON is to build a platform that shares influencers. Even if he says "Influencer", what kind of genre has influence and what kind of fans are many? For companies of advertisers who wish to conduct influencer marketing, it is a very difficult market to decide which part is most effective when asking for deals. Then, it is the advertising agency that appears. But, in such a case it would not be hard to imagine that a high margin of intermediate margin would come in as they entangled.

In the platform constructed by PATRON, companies and influencers are connected directly, so that intermediate margin can be eliminated and monetary merit can be given to both sides. In addition, the influencers are connected to each other on the platform of PATRON, and the purpose is also to demonstrate synergy effects and to cultivate influencers. The virtual currency used on that platform is PATRON.

It was developed on the basis of the Elitheram and has issued 400 million copies. Although it will be described in detail later, it is drawing attention even after succeeding in the financing of 4.3 billion yen by ICO. A very interesting feature of PATRON is to take a mechanism that quantifies influencer's "influence" and stores it on the blockchain. It is possible to feel novelty in giving indicators to vague concepts of influence and utilizing blockchain technology there.

By "digitizing", influencers will be in an environment where they can receive legitimate consideration according to their influence. The advertiser side can also choose the appropriate influencer according to the budget and objectives and purchase the "distribution frame" of the influencer so that its influence is used as a sharing economy In some cases it will be possible to make flexible use in the form of exclusive long-term contracts.

PATRON has a role to influence influencers and companies

PATRON is a person who protected painters and musicians by money, in the case of the royal aristocracy in Europe, the daimyo and the merchant in Japan, but the subject to protect with the new ICO PATRON is " It is an influencer (influencer). People who influence others, people who have great influence on the world by their existence and behavior, mean people who cause epidemic phenomena. When Amuro Namie once gained popularity, a girl "Amura" which imitated hairstyle and fashion was flooded in the streets, but Mr. Amuro was said to be an influencer at the time.

While Mr. Amuro was broadcasting a TV, the current influencer is not a television, but individuals send directly to the individual's smartphone through the net. "Blog" of characters and "Twitter", "Instagram" of pictures, and "Youtube" of animation. It is predicted that the number of world SNS users will triple in 2010 from 2010 to 2020.

Today as well, influencers influential in "blogger" and "youtube bar" are born, it disappears. The freshness of flowers is short, so freshness is important, and influencers, companies that want to use it for business, are left behind in the age unless they earn as much as they can earn. The epidemic is a big one for as long as a year, and the name will remain on the end of the year 'hit item numbering' and 'new word/buzz word grand prize'.

So, we aim at influencers with epidemic sprouts, find companies earlier, encounter companies that are likely to be needed for publicity, promotion, etc., match each other's conditions, produce good images and make corrections Make money optimally for the business of the enterprise by overworking, etc., manage the risk of influencer so as not to cause image down by false statements etc., expose more and more to the media, making money efficiently without waste, retreat with exquisite timing Let's make a mechanism (platform) that maximizes profits and leave large numbers as a result. There are images that are made disposable, but business related to trends is like that. Influencer should also be aware of it.

It is called "sharing economy", but the purpose of PATRON is to build a platform that can "share" business, risk, and benefit, while taking advantage of such influencers and companies, utilizing virtual currency technology. I am trying to raise funds necessary for launching a business by ICO.

Characteristics of virtual currency PATRON

The characteristic of the virtual currency PATRON is that it is a project, looking at the next generation. In the virtual currency, there are many projects based on the value as settlement, remittance processing, and investment to the last, but in the case of the virtual currency PATRON, it is a project centered on influencers and the next generation community.

Why is it called the next generation? As mentioned at the beginning, as a result of the development of SNS, blogs, video sites, etc., it is possible to become a celebrity without going to television and even increase their own followers I will. Therefore, users are increasing more and more to SNS and movie sites than television, and the demand for influencers is also increasing.

And companies are also aware of the era of such era so that companies and goods and services are advertised to influencers, fans and SNS users can boost awareness and purchase motivation for users of SNS.

However, traditional corporate / influencer promotional projects tended to be costly. Because promotion by an advertising agency etc is necessary, brokerage fee etc is subtracted from budget, budget · time etc. until asking and promoting influencer are troublesome etc. Therefore, the PATRON project team thought that companies and influencers could directly conduct activities by building platforms.

Virtual currency PATRON price move

Since PATRON has just been listed and its meaning to explain its movement with charts is thin, I will take a form to explain about "ICO crack" which is a topic, including the mechanism of ICO's originally.

What is ICO?

ICO stands for Initial Coin Offering, and it is a method of financing using virtual currency. For example, I will present the philosophy that I want to realize like PATRON of this time, people who sympathize there, evaluate the future of the project, and collect funds from those who want to make the upfront investment. Funds are used as expenses for the development of virtual currency and promotion of the project, and the investor receives the virtual currency in the initial stage according to the investment amount as a return.

When the project succeeds and many people want the virtual currency, the value of the virtual currency received earlier has increased by a factor of several times, tens of times and the investor can gain huge return It is a mechanism that it can do. Many cases are given to the preferential treatment of the initial investor by stepping up gradually and increasing the price. Of course, there is a possibility that if the project fails, it may become worthless how much you received coins a lot in the beginning, so you need to carefully choose the ICO case.

There is "IPO" to list the shares of the company as a similar mechanism, but its difficulty level is far above. It can be said that ICO is suitable as a way for companies and individuals to finance their ideas, visions, roadmaps leading to them, and so on, that funds are insufficient. However, since it is a mere investment failure because it really has a vision and the executed ICO fails, it is still giving up, but because of its ease, ICOs are constantly making deals like a fraud.

There are not many people who suffer from projects such as having only the philosophy raising funds and escape, virtual currency distributed, but not listed, merely worthless data.

What does it mean?

PATRON was an extremely noteworthy ICO and successfully listed. It was about 15 yen to 55 yen depending on the time in price yen rate conversion. As a result, prices after ICO have plummeted. The current price is divided by 1/10 of the final selling price. People who bought PATRON at the ICO stage are mostly in a situation that they have unretainable losses or have broken down. After listing like this, the state where the price has calmed down to a level lower than the amount sold in ICO is called "ICO crack".

The important thing is to understand the difference between ICO price and direct operator with the operator (or nearly standing position), the price after the listing is determined by market "demand and supply". ICO cracking is the state that the market is putting the lower value at least at that stage, compared to the price sold that management is judged as "cheap" by ICO.

In the first place, while ICOs highly appreciate the future and the vision of the inventor and realized what should be the original idea of making an upfront investment there, realizing short-term profits by selling out immediately after listing Speculative funds with an objective to obtain will certainly come in not a little. Although it is a very common movement in the ICO case that it ramps up just after listing, then it is a crash, but the reason why ICO is still broken is that even "ICO broken price" It means that few people want to buy.

Does influencer work as a profession?

Technically speaking, PATRON is based on the blockchain of Ethiaryam "ERC 20 Token". DApps (Distributed Application) is built on the blockchain, contracts that are exchanged on the net are managed efficiently and safely with Smart Contract.

What is done in the distributed blockchain is "tokenization of influencer's SNS delivery frame". This is an early story is "futures purchase" of sending information by SNS, replacing the value of information that the influencer of "what next doing what you do next" does not originate between the followers with the virtual currency PATRON It becomes "PAT" or "digitize" and make it subject to dealings.

For example, a female model registered in PATRON is expected to post photos of the next fashion among the followers of more than 1 million Instagrams. Digitize the distribution frame of the next post, for example, "1 million PAT" and sell it at 1 million PAT at the marketplace on PATRON platform. To buy it is a fashion company that wants female models to post clothed photographs to Instagram to extend sales of their own brand clothes. When a deal is concluded, the female model becomes the "official ambassador" of the brand, and sales revenue is distributed to her through PATRON.

In other words, since the female model is an influencer, the contribution to the Instagram is replaced by the monetary value (price) via PATRON of the virtual currency, and if you sell it you get income. Since companies directly hit the followers at a certain time rather than direct sponsorship with the female model, the effect of promotion will be higher and the risks associated with the contract can be avoided. We can also make more contracts because female models can also contract directly with companies without going through their affiliated offices.

Function of virtual currency PATRON

That is, PATRON has four functions. One is a function that you can buy a frame where influencers registered in PATRON deliver movies and others. The amount setting of the delivery frame is calculated in terms of Ethernet in consideration of influencer follower number and influence etc.

The next function is not the sale of the distribution frame individually, but the service which we made to the influencer's delivery frame monthly charge system. As a merit of the company side, since it is in a state of a long-term contract with Influencer, it will be possible to have stable advertising activities done. Also, for the influencer side, stable advertisement revenue can be obtained with PATRON token.

A next function is a contract with an influencer based on the M & A method which is said to be a much larger pattern than the monthly billing system. In other words, rather than purchasing a distribution frame, you can have an annual advertisement promotion activity as an official ambassador by contracting with an influencer. For enterprises, it can be said that it can secure a more influential influencer with greater stability, and advertising revenue can be stabilized as an influencer is an annual contract.

There are other functions as well. That is the distribution linkage function available within the PATRON platform. However, it is not just a distribution function, it can be delivered in cooperation with YouTube and Instagram, so you can boost your ability to attract customers.

The future of virtual currency PATRON

Unfortunately, PATRON has to say that it failed as an ICO. However, of course, if the project succeeds in the future and the market evaluates it, the price which is currently crashing rapidly rises, investors who purchased coins and purchased coins at ICO got a huge return There is also the possibility to be accepted.

Influencer marketing is a relatively new technique and has not yet fully penetrated the general public. Also, the idea that individual influence can be quantified and monitored, etc. may not be an idea that many people are still accepted. However, it is said that the SNS population will be tripled over the decade from 2010, a market that will show further growth in the future.

Along with the growth of the SNS market, we can expect that the value of PATRON's platform will be re-recognized and the value of the currency will rise greatly as the importance of influencers and the ideas that quantify their influence penetrate.

Virtual currency PATRON to establish "Win-Win" relationship between enterprises and influencers

In Japan, advertising companies and Yoshimoto Kogyo etc. are entering the management of influencers, but when a company orders influencers via such intermediaries (agencies) an average introduction fee will be charged. However, if a company buys and uses the virtual currency PATRON, such "intermediate margin" will be cut. For enterprises, it is easier to appoint an influencer that meets your needs at a lower cost, making it easier for you to recruit, and opportunities to earn revenue for registered influencers as well as revenue increases. In that way, PATRON will explain the situation of "Win-Win" for both companies and influencers.

Apart from that, even in acquisitions that companies completely enclose influencers with M & A, sales of SNS multi-channel "distribution rights (PATRON Live)" like YouTube, Instagram, and Blog, ticket sales of events where influencers appear But we assume that PATRON will be used.

Sharing information, sharing of SNS, mediation of M & A, cloud funding for fund-raising specialized for influencers, support of ICO, etc. are mentioned as support to influencers. It is "one-stop shopping" to help individual influencers to do as a profession.

In the questionnaire asking middle and high school students who wanted to be a future, "YouTube Bar" was a male junior high school student and entered the third place and made adults miserable. A person like HIKAKIN (Hikakin) came out on YouTube bar, it is exact influence big influencer. It is the role PATRON plays to support not only YouTube but also Freelance influencers can be eaten by themselves, so that they are well established as a profession.

ICO status of virtual currency PATRON

About the ICO situation of the virtual currency PATRON , ICO started in January 2018, and it is completed up to the presale. Also, since fund procurement also achieved the target, ICO will not be scheduled as of June 2018. So, those who want to buy from now will have to wait until they are listed on the exchange.

In addition, a roadmap has been released, and in July we are hiring influencers and aiming for full-fledged operation. As of June, demo version sites are released, so you can see what kind of atmosphere PATRON.

Although it is about listing on the virtual currency exchange, this is already listed on HitBTC, and it can be said that the project is progressing speedily and on schedule in the ICO project.

Virtual currency and influencer. Whether people can respond to changes in values

The virtual currency itself has the potential to change the mechanism of settlement and remittance, and its realization depends on the acceptance of the world in the future. PATRON is trying to bring value to the part of the influence of individuals by hanging around it, where digitization and monetization were difficult. In that respect, as this ICO crack shows, the perception of the public has not caught up, and there is no way that speculative selling preceded only by topicality rather than it. However, there is a high possibility that the idea that individual transmission force becomes a weapon will steadily penetrate in the future, and when it becomes reality, the value of PATRON may be improving. We are paying attention to future price movements.

PATRON has already been listed on major exchange "HitBTC"

One reason why PATRON attracts attention is that the industry's famous people such as IT and virtual currency gathered to the publisher PATRON team. Mr. David A. Cohen of IOTA foundation team, Mr. Toni Lane Cassely co-founder of virtual currency media Cointelegraph, co-founded by entrepreneur Keith Teare who established an IT company such as Easy net, Realnames in England, Founder Sam Lee, there is a businessman Ryuki Nambara who appeared on television entrepreneur audition program "Money Tiger". The representative of the publisher is Mr. Atsushi Hisagi "No hills Tribe" who succeeded in the information business. The face seems to be a big appealing point, and already more than 1000 influencers have already registered with PATRON.

The ICO schedule is until April 26, 2018. Out of the 400 million PAT issue number to be distributed to operators is 160 million PAT, 240 million PAT will be on sale. There are five types of virtual currencies that can be purchased: Etherium (ETH), BitCoin (BTC), Light Coin (LTC), Early Am Classic (ETC), BitCoin Cash (BCH), which can be purchased at the official site There is no word version. To receive tokens, you need a wallet compatible with ERC 20 standard such as MyEtherWallet or metal mask.

In April 2018 PATRON is already listed on the UK's virtual currency exchange "HitBTC" listing over 300 virtual currencies. It is a great advantage for investors in the sense that "the investment funds are not bound for a long time" and "the recovery of investment is early" that will promptly list the exchange. The platform will be completed in June and the full-scale operation will be in operation worldwide from July.

The global market for influencer and marketing is said to be $ 10 billion and there are also forecasts that "Instagram" alone will reach $ 2 billion by 2019. After the listing of the same virtual currency indaHash (IDH), the exchange rate has become about six times. Even PATRON, registered influencers will build a track record and produce celebrities, if the evaluation of the company rises it will automatically increase its value and the exchange rate will also rise.

However, the old "PATRON" did so, but when a person supports people or looks after the troubles, he said, "I will give you money but I will not speak out", "I want to stand alone" There may be times when dissatisfaction is born and relationships become strange. An influencer is also a human, so it can not be said that it is not the case. There is a risk that the PATRON is concerned with.

Final Verdict

As for the future of the virtual currency PATRON , we can expect price rise from the progress of the project, such as roadmaps and demonstration sites being released and listing on the exchange being decided. Also, the contents of the project will also be easy to gain support from young people by actively incorporating new elements such as influencers.

However, the point to be noticed is that the movements after the listing of the ICO project in 2018 plummeted from the sudden rise and there are many patterns that are weak. This is because there is no regulation in the ICO market, so it is often seen as anxious even for a solid project.

So, functions cooperating with YouTube and Twitter are also planned, and PATRON, which has released various information, attracts attention as to how much investor's anxiety psychology can be removed in the future.

Moreover, it can be said that we can expect about long-term future potential. Because it is a system linked with SNS, a big market and growing field, it is expected that many enterprises, influencers, and users will enter. In addition, aggressive entry through the promotion of the company's own products, in particular, can increase the reliability of PATRON, so it is also possible to increase the value over the long term.