What is it Patrón?

" Patron is a novel idea with a simple outlook. It seeks to apply the sharing economy principles to the social media networks we all enjoy today. In doing so it will bring efficiencies to marketing efforts of companies and individuals which are looking for specialized followings and key demographics. "as an exchange economy for the influential, that using Blockchain technology Patrón will tokenize social networks of influence (SNS) and connect brands with local influential people from around the world.

Patron will be an 'influencer marketplace' for businesses to choose the best influencer for their product. Those influencers have an attached value as determined by the Patron blockchain. Patron Live is additional functionality that allows an influencer to broadcast videos to various Social Networking Services all at once... to ensure they reach the broadest possible audience.

influencer

Patron created an evaluation scale of three criteria to provide a visible and easy to understand pricing model. The first consists of the number of followers the influencer has on his channels. The next one is the engagement level between the influencer and the following base and the last one is the reputation which the influencer gets from the followers.

Traditional advertising is ineffective

The types of advertising that was so successful 20 years ago, barely makes a dent now.
I can still sing television commercial jingles from my childhood, but I can't remember the last time I saw a commercial on my TV. The traditional advertising models were expensive, and they were a scatter gun approach. The most targeted you could get was advertising a masculine product during sports and feminine products during soap operas.

Sponsors

The model Parton

The influencers (hosts) can establish contracts with sponsors to ensure a stable income over a long period of time. During this period, the influencer can only promote the sponsor's materials if their contract so stipulates. In this scenario, the influencer acts as an ambassador of the brand to the sponsor. Influencers can also actively advertise sponsors according to the specific demands of the contract".

Businesses Will Benefit More Using Patron

Possibility of choosing the public to which the advertising will be directed.
Detailed study of influencer followers.That’s pretty much what you are getting here. Using the services offered by Patron businesses will benefit more by increasing not only their product exposure but also the efficiency of their advertisement campaign.

Patron Dashboard

Patron on Steemhunt

Information resources:

patron2018