well eos is building its ico on etherium platform because of the mart contract, it need to make it transparent, and they are asking for thid much money because if they want to really be the etherium killer, they need alot of money to be able to do not only coding ,but some marketing, sponsorship and so on, i really believe eos can take down etherium, etherium cannot handle the loads it is asking for , a simple ico can take down the etherium network talkless of becoming the new internet