Kind Ads: Towards More Effective and Less Intrusive Ads through the Blockchain

Considering today's state of online advertising, no quote from Leo Burnett would have been more adequate. However, "but that of boring and annoying them to death" would have been the most perfect. So I think. You do too! If not, the numerous annoying Ad pop-ups on your screen would soon make you do!

According to the International Telecommunication Union, about 3.2billion people which amounts to 47% of the World's total population are online. This well explains the spike in digital marketing hence the probability of reaching a larger audience.

However, the main players in the digital Ad and marketing ecosystem consisting of the Users, Publishers, Advertisers and App Partners are still yet to fully benefit and truly gain from the art of digital marketing.

The Super Annoyed and Frustrated User

If you have ever looked up anything online or simply downloaded one app or the other, then you have probably at one time or the other cursed at the intrusive nature of several unsolicited and unwanted ad pop-ups and spam commercials. Sometimes you even get redirected to a completely new website you never intended to visit. These are just downright annoying and malware could even get  into your device through them. Users, that is people who visit publisher sites have had to put up with this for so long.

With current arrangements in the digital ads and marketing industry, Publishers, that is online content creators hardly really gain anything meaningful or substantial for all their work in the advertising process. Most times this is a result of displaying Ads which are irrelevant to their audience (imagine a relationship blog displaying ads about Forex, which is a common eyesore). This situation is also not helped by the fact that publishers have to go through middlemen like Google's AdSense who not only charge large commissions but sometimes delay payment making things really difficult for them.

Until now, advertisers have had to rely on low or practically non-converting methods of advertising such as the use of banners, pop-ups and other methods which are really annoying and a threat to the overall browsing experience of the user. Advertising even directly to a publisher's subscriber base which is better than display advertising does not even guarantee a good Return On Investment (ROI) hence such subscribers bases are traded to and fro and at the end become weak and non profitable. Moreover, the Advertiser currently lacks vital  direct communication access to subscribers. Too bad!

App partners are not left out in the myriad of problems facing digital marketing, their innovations need mass adoption to be really successful, a task which is so difficult to surmount hence the need for both publishers and major advertisers to back such innovations. Lack of such support leads to the spending of resources to gain publisher and advertiser support. Pathetic!

The Leadchain foundation, leveraging the Ethereum blockchain aims to cut out the meddlesome middlemen consisting of ad networks who charge insane commissions by launching a decentralized push notification network and directly match advertisers to publishers. This would enable the publisher to maximise his earnings and the advertiser, maximum Return on Investments. With Kind Ads, the user is also granted a seamless browsing experience hence the ability to opt out of virtually all ads.

Kind Adstherefore envisions a digital marketing world and indeed an internet that is more enjoyable for users, more profitable for publishers and a setting in which good advertisers find the best places and methods to show their ads.

A Chance to Earn While Guaranteeing a Seamless Online Experience: Towards an Ecstatic User

Kind Ads is going to afford users the opportunity to universally oot out of receiving Ads after which publishers would not be able to reach them with ads. This is done however, through the use of KIND tokens. If they decide to opt in again, new KIND tokens would be allocated to them.

Users would also have powers decide how much information to give to publishers and so, have a say in how their data would be used. They would however be incentivized to grant more access to publishers and advertisers through the allocation of token rewards.

Users would therefore be encouraged to be more active as subscribers hence more activity would be equal to more tokens and so, more wealth.

Overall, I think this is an awesome transition, from the grumbling super annoyed user being barraged with unsolicited ads to the user in control who decides which ads to see and which not, getting rewarded in the process. Superb! Well, thanks to Kind Ads.

The Kind Ad Score: Cutting Down on Advertiser Expenses and Ensuring Better Results While Incentivizing the Publisher

Publishers subscribed to the KindAds ecosystem would all be scored by an algorithm in order to produce a Kind Ad score for each one of them. A publisher's Kind Ad score would be determined by the success and effectiveness of previous Ad campaigns. Kind Ad scores would also be determined by a publisher's links to trustworthy sources of data. Additionally, users, advertisers and even other publishers would be able to vote for a publisher in order to increase such a publisher's Kind Ad Score.

Advertisers can therefore identify highly effective publishers through their Kind Ad scores and run Ad campaigns with them confident of good returns.

The effect of the Kind Ad score is a situation whereby the publisher is duely rewarded for efforts made and the Advertiser gets truly active subscriber bases for running campaigns which have a higher probability of being successful. Its a two way thing for both Advertisers and Publishers. Each one of them winners in the process. Thanks to the Kind Ads Protocol.

The Smiling App Partner

Unrivaled Features.

Kind Ads would provide features which are as yet unrivaled. Some of these include;

• No fees

  The Kind Ads Ecosystem charges no fees, a stark contrast to what is currenlty obtainable on other platforms.

• Daily, Instant Payments

  As a publisher, if you have ever used another platform such as Google's AdSense then you will surely appreciate this. Imagine having to wait for months for earnings which are duely yours, sometimes even being denied payment for one reason or the other. Well, the Kind Ads Ecosystem would make payment daily in their KIND tokens with totally no fees attached!
• Empowerment of small quality publishers through direct interaction with advertisers.
• A universal opt out list that keeps the subscriber stream fresh and ensure quality.

Through the instrumentality of the Ethereum blockchain, Kind Ads would be able to directly create a connect between Advertisers and Publishers thereby cutting out the middleman. Advertisers would then be able to cut down on ridiculous spendings while the publisher would make significantly more.

Also, the blockchain through its immutable nature provides something really important, privacy and the security of user data. With the blockchain it is settled business that you would never wake up to the news Cambridge Analytica is up to some game with your precious data.

The Economy of Kind Ads Tokens

The KIND tokens would therefore be utilized in carrying out all transactions in the Kind Ads Ecosystem, ranging from paying publishers daily, being used by advertisers to purchase Ads from Publishers on the network, being used by Users to opt in and out of the Kind Ads Ecosystem to being used to allocate the daily reward pool for users, publishers and app partners.

Aided by its vastly experienced team in all that concerns marketing campaigns, Kind Ads would reduce spam, grant the user a friendly online experience and by cutting out the middle man, allow the Publisher to earn substantially and at the same time, cut down on the expenses of the Advertiser while making his campaigns more potent.