Video on Demand Business: How to Get Started

The VOD business is booming, and the numbers are staggering. According to reports, around 82% of internet traffic is video, and people are consuming more than 16 hours of video content per week. The demand for VOD services is at an all-time high.

Many businesses are leveraging this growth by establishing their own VOD platforms and monetizing their video content. This article discusses the impact, major industries, and benefits of VOD platforms, in addition to how to start your own VOD business.

Impact of VOD Platform in Current BusinessTrends

Audiences’ viewing habits have changed. Today, they prefer the convenience of video on demand over traditional TV. The freedom to stream content at any time from anywhere has popularized VOD extensively.
VOD platforms are great for delivering viewers the content of their choice and retain them for the long term. VOD websites and apps are also easy to monetize, leading to the growth of business revenue.

Type of Industries using VOD Technology

Due to the versatile nature of VOD technology, many sectors are using it to streamline their operations and grow their business. A report by Wibbitz suggests that 56% of marketers are currently implementing video in their content strategy, and another 61% are planning to do it in near future. With video on the frontline of business and communications, VOD platforms are becoming more and more relevant. Here are the top 5 industries that are leveraging video on demand technology in their business.

Media & Entertainment:

M&E industry is all about providing information and entertainment to audiences. With content becoming increasingly video, VOD technology helps build platforms to effectively deliver it to viewers.

Sports & Fitness:

Sports & Fitness has always been a real-time physical experience. But VOD has added a new dimension to this online fitness platform industry by introducing recorded events that viewers can watch as many times as they want.

Education:

Today, education is not only confined to classrooms. With the introduction of e-learning, students are able to learn remotely through recorded videos, lecture capture, flipped classrooms, and more, all made possible due to video on demand.

Enterprises:

VOD platforms help businesses with their communications by allowing an effective exchange of messages, training materials, instructional videos, and promotional content among the team members and the end-users.

Read full article: https://blog.contus.com/how-to-start-a-video-on-demand-business/