This has been coming for a while and will keep coming for Harley Davidson. They are set on their target market and haven't really invested in anything new for millennials. They are just expecting that Harley Davison will be forever cool and people will just keep coming in to buy motorcycles, but they keep targeting boomers all the way with no expectation of having to adapt to anything but baby boomers... And that's a constantly and gradually shrinking market.

They just keep doing the same thing expecting the same results they have always had.