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Like the idea of keeping our value in the STEEMFACTORY token / asset itself.

I think the same. Instead of a gift card, a contest where we can increase our STEEMFACTORY reward could be nice ! It's because I sold 1200 SF (SteemFactory) for ~3500 BTS (~50$) ! It could be interesting to work on the exchange value of the SF. I guess contests could give value but only if other trade forms like Steem services ou goods come too.

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