Wise was kind enough to discuss the book with me and why it's an important read for all aspiring entrepreneurs out there.
Starting a business is easy today, right?
For much of my life, I've expected things to be easier than they were in reality. I think a lot of us do this to ourselves. So, it's no surprise that we think the same thing when starting a business.
While we all know starting a business is never easy and many fail, there are plenty of things we can learn to undertake this endeavor more intelligently. "Learn from the two decades of startup founders that came before," explains
Wise. " Leverage [your] learnings.
Entrepreneurship has never been more
accessible, so now the onus is on you. "
From what I've gathered in studying
entrepreneurs for over a decade, success in business largely comes down to solving an unmet need out there in the real world. Maybe it's something you notice at work or after a chat with a good friend. Startup ideas are all around us, but the opportunity lies in the ability of the
person who takes action and executes on that idea.