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I hear you, and that is very true as well as very sad, and it actually reflects so badly on those who are actually trying to do good from the bottom of their hearts.
It is like in South Africa, people tend to hijack cars by pretending to be stuck with a broken down car next to the side of the road, when you stop to help they will pull you from your vehicle (if you are lucky - you might get away with your life) and then they take your car, so now people rarely stop to help someone next to the side of the road because of that. It is sad, because you have to weigh up the limitations of your safety for a good deed.
It is a vicious cycle, you see the same applies to the concept of your post, people stop being charitible towards organisations that really need help and applies it well because of the Narcissistic Altruism as you put it...

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