The secret is an engaging story. Anybody can write an article or review about a thing, but those things don't exist in a vacuum. They're a product of their times, with all the good and bad that can entail. I start pieces like this with the question: "What is it I want my readers to really know after they're done reading?"

That's the story I tell.

Maybe I should do a more in-depth piece about that, eh @terry93d? :)